What two things are marketers realising as machine learning becomes more widely used? (Choose two)

Expertise in machine learning and automated systems is more valuable than ever before.

Automated campaigns outperform humans when it comes to creative work.

Machine learning is a key component in building relationships with clients.

Automated campaigns rely on human guidance and intelligence for success.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What two things are marketers realising as machine learning becomes more widely used? (Choose two)


Explanation: As machine learning becomes more prevalent in marketing, marketers are realizing two critical aspects: **'Expertise in machine learning and automated systems is more valuable than ever before,'** and **'Automated campaigns rely on human guidance and intelligence for success.'** The increasing integration of machine learning into marketing strategies emphasizes the importance of marketers possessing a deep understanding of these technologies and their applications. While automated systems can handle certain tasks effectively, such as optimizing campaign performance based on data analysis, they still require human oversight and strategic direction to ensure alignment with broader business objectives, target audience preferences, and brand messaging. Therefore, marketers play a crucial role in providing the necessary guidance and intelligence to leverage machine learning effectively within marketing campaigns, highlighting the symbiotic relationship between automated systems and human expertise in achieving optimal results.

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