An advertiser's marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

Establish a Maximize Clicks bidding strategy to increase website traffic volume.

Come up with a strategy of importing offline values by using enhanced conversions for leads.

Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.

Establish value rules based on audiences that have been to a local store in the past.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?


Explanation: The correct answer is to **come up with a strategy of importing offline values by using enhanced conversions for leads**. When the advertiser's marketing objective is to generate leads, optimizing Performance Max campaigns for value involves leveraging strategies that accurately track and attribute the offline value of these leads. By implementing enhanced conversions, advertisers can incorporate offline conversion data, such as leads generated through phone calls or in-person interactions, into their campaign optimization process. This approach enables advertisers to measure the true value generated by their campaigns, beyond online conversions, and adjust bidding and targeting strategies accordingly to maximize the return on investment (ROI). By aligning campaign optimization with the actual value generated in terms of leads, advertisers can make more informed decisions, allocate budget more effectively, and drive higher-quality leads that are more likely to result in meaningful business outcomes. Therefore, implementing a strategy of importing offline values through enhanced conversions for leads represents a crucial step in optimizing Performance Max campaigns for value and achieving the advertiser's objective of lead generation effectively.

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