Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)

Walt should observe Bid and Budget on an ongoing basis because these two settings directly control the campaign's spending and how aggressively it competes for impressions, thus defining its operational boundaries and influencing the desired outcome. The bid strategy determines how much is spent per conversion or install, while the budget sets the maximum daily spend. Location and Audience are targeting settings that define who sees the ads and where, but they don't directly control the financial boundaries or the intensity of the campaign's competition in the same way bids and budgets do. While important for campaign performance, they are not the primary levers for setting financial boundaries and driving outcomes in the context of ongoing observation for strategic guidance.