Which metric is used for value measurement?

Your explanation is spot on!By beginning with a strong measurement and attribution strategy,the chain of regional bookstores sets the stage for effective value-based bidding in their Google Ads campaigns.This strategy ensures alignment with their goals and provides essential insights into performance metrics like RO AS orL TV,allowing them to tailor their bidding approach for maximum value.Moreover,it empowers them to track the impact of their advertising efforts accurately across various touch points,facilitating informed bidding decisions based on real-time performance data.This approach ultimately enables the bookstores to drive more value from their Google Ads campaigns by optimizing their bidding strategy to prioritize value-driven outcomes.