You’re working with a creative agency to develop image assets for an app campaign and the agency wants to know what aspect ratios are accepted. How do you respond?

Google Ads app campaigns accept image assets in three specific aspect ratios to ensure optimal display across various placements: 1:1 (square), 1.91:1 (landscape), and 4:5 (portrait). These ratios cover the most common display formats for mobile and web, allowing for flexible creative integration. Option "1:1, 1.75:1 and 4:5" is incorrect because 1.75:1 is not a standard accepted aspect ratio for Google Ads image assets. Options "1:1 and 1.91:1 only" and "1:1 and 1.75:1 only" are incomplete as they omit the 4:5 portrait ratio or include an incorrect ratio, limiting the campaign's potential reach and visual adaptability.