Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?

The correct answer is that large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. Google Ads prioritizes a clean, engaging user experience. Excessive or lengthy text on an image can make the ad look cluttered, difficult to read, and less appealing, ultimately reducing its effectiveness. The goal of image assets is to visually capture attention, and too much text can hinder this. While Google Ads does have policies regarding text on images, the 25% rule is associated with Facebook Ads, not Google Ads. Image loading speed is primarily affected by file size and network conditions, not the presence of text overlay itself. Finally, image assets with text overlay are not inherently restricted to specific Google inventory; their display is more dependent on quality and policy compliance.