How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers

By using AI as a means of locating potential new customers across Google Ads inventory

By increasing their incremental conversions through campaigns that include video ad formats

By giving them more time to spend honing their unique value proposition through manually created assets


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?


Explanation: The correct answer is **by using AI as a means of locating potential new customers across Google Ads inventory**. Performance Max campaigns leverage artificial intelligence (AI) to automatically optimize ad placements across various Google Ads inventory, including Search, Display, YouTube, and Discover, to reach potential customers most likely to visit the ice cream shop's physical location. Through machine learning algorithms, Performance Max campaigns analyze vast amounts of data to identify and target individuals who have shown intent or interest in similar products or services, thereby increasing the likelihood of driving foot traffic to the ice cream shop. This approach ensures efficient and effective advertising spend by prioritizing ad placements that are most likely to result in store visits, ultimately maximizing the campaign's impact in driving potential customers to the physical location. Additionally, by automating the process of locating potential customers, Performance Max campaigns free up time and resources for the ice cream shop to focus on other aspects of their business, such as enhancing their unique value proposition or improving customer service, further contributing to the overall success of their marketing efforts. Therefore, utilizing AI-powered Performance Max campaigns represents a powerful and efficient strategy for the ice cream shop to drive more potential customers to their physical location and increase foot traffic.
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