How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

Performance Max campaigns leverage Google's AI to find new customers across all Google Ads inventory, including Search, Display, YouTube, Gmail, Discover, and Maps. For an ice cream shop, this means the campaign can automatically identify and target users who are likely to visit a physical store, based on their location, search history, and other signals. This broad reach and intelligent targeting are key to driving more potential customers to a physical location. The option about choosing websites is incorrect because Performance Max automates placements, not allowing manual selection. While video ads can increase incremental conversions, that's a general benefit, not the primary mechanism for driving physical store visits in this context. Performance Max aims to simplify asset creation, not necessarily give more time for honing value propositions through manual assets.