Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)

Create a detailed survey to send to her most active users.

Analyse a cross-section of reviews left on her app store listing.

Assign specific values to different in-app events.

Use longer look-back windows when analysing data.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)


Explanation: The correct answers are **Assign specific values to different in-app events** and **Use longer look-back windows when analysing data**. Assigning specific values to different in-app events allows Rose to prioritize actions that are most valuable to her business objectives. By attributing values to various in-app activities, such as sign-ups, purchases, or level completions, Rose can quantify the impact of each action on her business's success. This enables her to identify and focus on users who engage in these high-value activities, ultimately driving meaningful outcomes for her campaign. Additionally, using longer look-back windows when analyzing data allows Rose to capture a more comprehensive view of user behavior over time. This extended time frame enables her to identify recurring patterns, trends, and correlations in user actions, providing deeper insights into user engagement and lifetime value. By leveraging both of these strategies, Rose can effectively identify and target her most valuable users, optimizing her campaign performance and maximizing her return on investment.
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