Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)

To identify her most valuable users, Rose should assign specific values to different in-app events. This allows her to differentiate between actions that contribute more significantly to her business goals (e.g., a purchase vs. a free trial signup) and optimize her campaigns accordingly. Additionally, using longer lookback windows when analyzing data helps her understand user behavior and value over an extended period. This can reveal patterns of long-term engagement and lifetime value that shorter windows might miss. Analyzing app store reviews provides qualitative feedback but doesn't directly quantify user value. Sending surveys to active users can gather insights but isn't as direct or scalable for identifying value as event tracking and longer lookback windows.