You're developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers' attention?

Engaging pacing and tight framing are crucial for video ad storyboards because they immediately draw viewers in and maintain their focus. Fast-paced editing and close-up shots create a dynamic and intimate experience, which is essential for capturing attention in a short ad format. Building suspense with a slow pace might lose viewers quickly in a fast-scrolling environment. Low-contrast visuals can make the ad appear dull and unmemorable. Zoomed-out scenes can make it difficult to discern key details and emotional cues, reducing viewer engagement.