You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

For a Discovery campaign aimed at generating leads, you should upload images of tourists enjoying their tour in scenic locations because high-quality, aspirational imagery that depicts real-life benefit and human connection is proven to drive higher engagement on visually immersive surfaces like YouTube, Discover, and Gmail. By showcasing the actual experience of the tour in a relatable way, you provide the necessary social proof and context to move potential customers from mere interest to taking a specific action, such as submitting a lead form.