You're creating your first video ad and your aim is to drive consideration for your brand's offering. How should you hero the product?

To drive consideration, it's crucial to reinforce your brand throughout the video, particularly at the end. Branding often, especially in the last five seconds, maximizes memorability and associates the product with your brand as viewers finish watching. This helps solidify the brand in their minds when they're most likely to take action or recall the ad. Branding only at the beginning and end, or only at the beginning, risks viewers forgetting the brand by the time they've processed the product information. While branding in the first five seconds is good for initial recognition, it's not as effective for consideration as consistent branding that culminates at the ad's conclusion.