You're creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

Use technical jargon that will resonate with important audiences.

Share multiple messages about the many ways this product solves a problem.

Make people core to the story and keep branding subtle.

Use product demos and how-to's to put the product in context.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?


Explanation: The correct approach to creating a video ad with the goal of growing consideration for a new mobile application is to **'Use product demos and how-to's to put the product in context.'** This strategy is effective because it allows potential users to see the application in action and understand how it can benefit them in real-life scenarios. By showcasing product demos and providing how-to guides, the ad demonstrates the functionality and value of the mobile application, making it more tangible and relatable to viewers. This approach also helps address any potential concerns or questions that viewers may have about the application, ultimately increasing their confidence and consideration towards downloading and using it. Furthermore, by putting the product in context through demos and how-to's, the ad can effectively communicate its key features and unique selling points, making it more compelling for viewers to explore further. Therefore, using product demos and how-to's to put the product in context is the most appropriate and impactful approach for creating a video ad to grow consideration for a new mobile application.
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