You're creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

For Google App campaigns, you should prioritize showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits because mobile users decide whether to engage with an app in a matter of seconds. High-performing app creatives favor immediate utility over slow-building narratives, using close-up shots of the user interface (UI) to demonstrate exactly how the app functions and the value it provides; this "product-first" approach reduces friction and sets clear expectations, which is proven to drive higher-quality installs and better long-term retention compared to abstract storytelling or zoomed-out lifestyle scenes.