You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

To brand early, often, and richly, drawing on a wide palette of branding elements is crucial. This means incorporating your logo, brand colors, unique jingle, and consistent messaging throughout the video ad. This multi-faceted approach helps new businesses build strong brand recognition and differentiate themselves in a competitive market. Highlighting the brand only in the first five seconds is insufficient for rich branding, as viewers may miss it or forget it. Keeping audio to a minimum is generally not advisable, as sound is a powerful branding tool that can enhance memorability and emotional connection. Lastly, keeping your brand subtle would hinder differentiation, especially for a new company trying to establish its presence.