You're the marketing manager for an online sporting goods store and have been tasked to optimize the company's display campaigns before increasing their budgets. What should you do to achieve this goal?

Replace all the assets at once.

Add new assets multiple times per week.

Pause the campaign.

Remove and replace low-performing assets.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?


Explanation: To optimize the display campaigns for an online sporting goods store before increasing their budgets, the most effective approach is to **'Remove and replace low-performing assets.'** This strategy involves continuously monitoring the performance of the campaign assets, such as ad creatives, images, and copy, and identifying those that are underperforming in terms of engagement, click-through rates, or conversion metrics. By removing and replacing low-performing assets with new variations or alternatives, marketers can ensure that the campaign maintains a high level of relevance and effectiveness in reaching the target audience. This iterative process of optimization helps improve overall campaign performance, as it allows marketers to test different creatives, messages, and offers to identify the most compelling combinations that resonate with their audience and drive desired actions. Additionally, by focusing resources on assets that demonstrate strong performance, marketers can allocate budget more efficiently, maximizing the return on investment and achieving better results from the display campaigns. Therefore, removing and replacing low-performing assets is the correct strategy for optimizing display campaigns before increasing budgets, as it allows for continual improvement and refinement based on real-time performance data.
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