You're creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

Include a generic call-to-action (CTA).

Provide multiple options for how viewers can take action.

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Include a specific call-to-action (CTA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?


Explanation: When creating a video ad with the goal of asking people to take action, the most effective technique to support that goal is to **'Include a specific call-to-action (CTA).'** A specific CTA provides clear guidance to viewers on what action to take next, whether it's visiting a website, making a purchase, signing up for a newsletter, or downloading an app. By clearly stating the desired action, viewers are more likely to understand what is expected of them and are thus more likely to follow through. Unlike a generic CTA or providing multiple action options, a specific CTA leaves no room for ambiguity, increasing the likelihood of viewer engagement and conversion. Additionally, including a specific CTA helps focus the viewer's attention and reinforces the primary objective of the ad, ensuring that the message is effectively communicated and that the desired action is prioritized. Therefore, including a specific call-to-action (CTA) is the correct technique for supporting the goal of asking people to take action in a video ad.

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