You're creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

A specific call-to-action (CTA) directly guides viewers on what to do next, such as "Shop Now," "Learn More," or "Sign Up Today." This clarity removes ambiguity and increases the likelihood of conversion, as viewers know exactly what action is expected. Providing multiple options can overwhelm viewers and dilute the message, making them less likely to choose any. A generic CTA like "Click Here" lacks the persuasive power and clear direction of a specific one. While audio is important for engagement, minimizing it isn't directly related to the effectiveness of the CTA itself; a strong, clear CTA is paramount.