You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad's effectiveness?

To improve a video ad's effectiveness during post-production, you should increase the pace and tighten the framing because mobile-first viewing habits favor fast-moving content and clear, close-up visuals that grab attention on smaller screens. Tightening the crop on key subjects ensures the brand or product remains the focal point, while a faster edit prevents viewer drop-off, aligning the creative with Google's "ABCD" framework for high-performing video ads.