You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

Emphasize people in order to humanize the story.

Emphasize the product over people.

Emphasize multiple people to engage viewers.

Emphasize people as a way of getting your brand or product noticed by potential customers.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?


Explanation: When editing a video ad aimed to drive consideration, the most effective approach is to **'Emphasize the product over people.'** In consideration-focused ads, the primary goal is to showcase the product's features, benefits, and value proposition to potential customers. By emphasizing the product over people, the ad directs viewers' attention to what sets the product apart and why it's worth considering. This approach allows viewers to visualize themselves using the product and understand how it can meet their needs or solve their problems. While incorporating people can add emotional appeal and humanize the story, it's essential to strike the right balance and ensure that the product remains the focal point of the ad. By prioritizing product shots and demonstrating its value proposition, advertisers can effectively influence viewers' perceptions and drive consideration for the product, ultimately leading to increased engagement and potential conversions. Therefore, emphasizing the product over people is the correct approach to editing the ad and maximizing its effectiveness in driving consideration.

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