If a marketer's goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?

Because it would allow them to focus on maximizing website traffic in order to get new potential customers

Because it would optimize for driving lead volume, as all customers create the same amount of value

Because it would optimize for high-value customers as well as a high volume of leads.

Because it would allow them to maximize total conversion value at a desired ROAS target or budget


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?


Explanation: The correct answer is **Because it would allow them to maximize total conversion value at a desired ROAS target or budget**. In lead generation campaigns, the quality of leads is often more important than sheer quantity, as not all leads have the same value to the business. Value-based bidding is a viable solution for driving more value from lead generation campaigns because it enables marketers to prioritize the acquisition of high-value leads that are more likely to result in meaningful business outcomes, such as conversions or revenue generation. By optimizing bids based on the expected value of conversions rather than simply aiming for the highest volume of leads, value-based bidding ensures that the marketer's advertising spend is allocated towards actions that deliver the most value to the business, whether it be in terms of revenue, profitability, or other key performance indicators. Moreover, value-based bidding allows marketers to set specific targets, such as a desired return on ad spend (ROAS) or budget constraints, and automatically adjust bids to maximize the total conversion value while staying within these predefined parameters. This approach not only drives more value from lead generation campaigns but also enhances the overall efficiency and effectiveness of the marketing efforts, ultimately leading to a higher return on investment (ROI) and improved business outcomes. Therefore, value-based bidding is a viable solution for marketers seeking to drive more value from lead generation campaigns by prioritizing high-value conversions and optimizing bid strategies based on desired performance targets.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides