You're creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

Book now" is the most effective CTA because it directly aligns with the goal of driving reservations. It explicitly tells users the desired action and leads them toward completing a booking. "Call now" might be suitable for immediate inquiries but doesn't directly facilitate an online reservation. "Learn more" is too generic and doesn't push users toward a conversion. "Check us out" is also vague and lacks a clear conversion-oriented instruction. For a hotel chain aiming for website reservations, a direct and action-oriented CTA like "Book now" is crucial for maximizing conversion rates.