You're managing app campaigns for a client and notice that they've achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

Replacing assets with a "Low" performance label in the asset report is the best strategy because it allows you to systematically improve your creative while retaining well-performing assets. This data-driven approach ensures you're optimizing based on actual user engagement, helping to maintain consistent results. Removing all assets and adding new ones (even if following best practices) risks disrupting performance if the new assets don't resonate as well. Replacing all assets at once is also risky for the same reason. Removing image assets to prioritize video limits your creative options and may not be optimal for all users or placements, potentially hurting overall campaign performance.