You're creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

Use product demos and how-to's to put the product in context.

Share multiple messages about the many ways this product solves a problem.

Make people core to the story and keep branding subtle.

Use technical jargon that will resonate with important audiences.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?


Explanation: When aiming to grow consideration for a product through a video ad, the most effective approach is to **use product demos and how-to's to put the product in context**. This strategy allows potential customers to visualize themselves using the product and understand its features and benefits in real-world scenarios. By demonstrating how the product works and addressing common use cases or challenges, viewers can develop a deeper understanding of its value proposition and relevance to their needs. This approach not only showcases the product's capabilities but also helps build trust and credibility by providing practical information and solutions. Additionally, focusing on product demonstrations and how-to content aligns with the consideration stage of the buyer's journey, where individuals are actively researching and evaluating potential solutions. Therefore, using product demos and how-to's in the video ad effectively engages viewers, educates them about the product, and encourages consideration, ultimately driving them closer to making a purchase decision.

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