You're creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

For growing consideration, product demos and how-to videos are highly effective because they directly showcase the product's features and benefits, helping potential customers understand its value and how it solves their problems. This practical approach builds confidence and moves them closer to a purchase decision. Sharing multiple messages can dilute the core message and confuse viewers. While making people core to the story is good for brand building, for consideration, the product itself needs to be the focus. Using technical jargon can alienate some audiences and make the product seem less accessible.