If you want to improve performance of video campaigns, what approach should you take with creative?

Run an experiment with existing creative and use whichever one performs best.

Continue running campaigns with existing creative and slowly introduce new variations.

Start with all-new video ad creative that's already working well for other platforms.

Use research-backed creative guidelines and iterate with experimentation.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you want to improve performance of video campaigns, what approach should you take with creative?


Explanation: To enhance the performance of video campaigns, the most effective approach involves leveraging **research-backed creative guidelines** and iteratively experimenting with different variations. This strategy is grounded in data-driven insights and best practices established through thorough research into consumer behavior, preferences, and trends. By adhering to these guidelines, marketers can ensure that their video ads incorporate elements proven to resonate with their target audience and drive engagement. Moreover, continuous experimentation allows for the refinement and optimization of creative assets based on real-world performance metrics. Through iterative testing, marketers can identify which creative elements yield the best results and iteratively refine their campaigns to maximize effectiveness. This approach fosters a cycle of improvement, enabling marketers to stay agile and responsive to changing market dynamics while continuously elevating the performance of their video campaigns over time. By combining research-backed guidelines with a commitment to experimentation, marketers can create compelling video ads that effectively capture audience attention, drive action, and deliver measurable results in line with campaign objectives.
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