You're an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Include a generic call-to-action (CTA).

Provide multiple options for how viewers can take action.

Include a specific call-to-action (CTA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?


Explanation: In the context of an e-commerce business aiming to boost website sales, it's crucial to include a **specific call-to-action (CTA)** in the video ad. Unlike a generic CTA, which might prompt viewers with vague instructions like 'Learn More' or 'Check Us Out,' a specific CTA directs viewers to take a particular action that aligns with the campaign objective, such as 'Shop Now,' 'Get Started,' or 'Buy Now.' This clear and direct instruction prompts viewers to engage immediately and facilitates a seamless transition from watching the ad to making a purchase on the website. By including a specific CTA, marketers can increase the likelihood of driving conversions and achieving their sales goals effectively.
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