Your app campaign has been successful but you've been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

To keep creative fresh without sacrificing results, you should replace assets that have a low performance label in the asset report. Google Ads provides performance labels (e.g., "Low," "Good," "Best") for individual assets, indicating their effectiveness. Replacing underperforming assets allows you to introduce new creative elements while retaining high-performing ones, optimizing your campaign gradually. Replacing all assets at once risks disrupting performance by removing successful elements. Removing image assets to favor video might limit reach or appeal to users who prefer static visuals. Simply adding new assets that follow best practices without evaluating existing ones could lead to redundant or ineffective creative.