You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

Convey multiple messages to resonate with the masses.

Showcase discounts and sales to drive interest.

Avoid humor as it's more subjective.

Humanize the story.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?


Explanation: The correct answer is **'Humanize the story.'** When a brand struggles to form meaningful connections with its audience, humanizing the story can be a powerful technique to evoke emotions and foster engagement. By incorporating elements that resonate with human experiences, such as relatable characters, authentic narratives, and emotional storytelling, the audience is more likely to connect on a deeper level with the brand's message. Humanizing the story allows the audience to see themselves reflected in the narrative, leading to increased empathy, trust, and loyalty towards the brand. It creates an emotional bond that goes beyond mere transactional interactions, fostering long-term relationships and driving meaningful brand-consumer connections. By tapping into human emotions and experiences, brands can differentiate themselves in a crowded marketplace and leave a lasting impression on their audience. Therefore, humanizing the story is an effective technique for eliciting emotional responses and encouraging meaningful engagement with potential customers, ultimately leading to improved brand perception and increased customer loyalty.

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