You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?

Set the context and include a clear call-to-action.

Include a clear call-to-action with minimal audio to avoid overwhelming viewers.

Focus on people to get the product noticed.

Focus on audio and supers to reinforce your message.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?


Explanation: The correct answer is **'Set the context and include a clear call-to-action.'** When creating a video ad with the goal of driving sign-ups for free trials, it's essential to set the context by clearly communicating the value proposition of the service and why viewers should consider signing up for the free trial. This can be achieved by showcasing the convenience, time-saving benefits, and quality of the grocery delivery service in the video ad. Additionally, including a clear call-to-action prompts viewers to take the desired action, which in this case, is to sign up for the free trial. By providing a straightforward and compelling call-to-action, viewers are more likely to understand what steps they need to take to avail themselves of the offer, increasing the chances of conversion. Therefore, setting the context and including a clear call-to-action in the video ad helps guide viewers through the decision-making process and encourages them to take action, ultimately driving sign-ups for free trials for the grocery delivery service.
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