You're creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

To hook and sustain attention in a digital video environment, you should use engaging pacing and tight framing because mobile viewers are prone to distractions and often view content on smaller screens. Fast-paced editing with frequent cuts creates a sense of momentum that prevents "drop-off" in the critical first few seconds, while tight framing—such as close-ups on faces or products—ensures that the visual message is immediate and clear, unlike wide, zoomed-out shots that can appear cluttered or lose their impact on a handheld device.