You're setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks' and “dress socks.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

{keyword: sustainable} socks

{keyword: sustainable socks}

{keyword: sports and dress} socks

{keyword: sports and dress socks}


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks’ and “dress socks.’ If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?


Explanation: The correct answer is **'{keyword: sustainable socks}.'** This setup allows the ad text to dynamically adjust based on the user's search query while ensuring that if the keyword can't be replaced, the default phrase 'sustainable socks' will be used. Using {keyword: sustainable socks} in the ad text means that when someone searches for terms like 'sports socks' or 'dress socks,' the ad will dynamically insert those specific keywords into the ad text. However, if the search query doesn't match the provided keywords, the default phrase 'sustainable socks' will be displayed instead. This approach ensures that the ad remains relevant to users' search queries while still providing a fallback option to maintain relevance and consistency in messaging. By leveraging keyword insertion in this way, advertisers can create more personalized and contextually relevant ads, which can lead to higher click-through rates and better overall campaign performance.
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