A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

Images of tourists enjoying their tour in scenic locations

Images of tourists in locations both on and off the tour

Only their main website photo

Only their best-performing image from social media


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?


Explanation: The correct answer is **'Images of tourists enjoying their tour in scenic locations.'** In a Discovery campaign aimed at generating leads for a tourism company, using images that showcase tourists enjoying their tour in scenic locations would be most effective. These images are likely to capture the attention of potential customers and evoke a desire to experience similar destinations and activities. By showcasing the positive experiences of previous tourists, such as breathtaking landscapes or joyful interactions, the company can create an emotional connection with viewers and entice them to learn more or take action. Utilizing visually appealing images that highlight the unique selling points of the tour, such as stunning scenery or exciting activities, can help attract qualified leads who are more likely to convert into customers. Additionally, these images align with the campaign's objective of generating leads by piquing the interest of users and encouraging them to explore the company's offerings further, ultimately driving them towards booking a tour or requesting more information. Therefore, selecting images that depict tourists enjoying scenic locations aligns with the campaign's goal of generating leads and can contribute to its overall success.

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