You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

In the first five seconds of a video ad aimed at building awareness, you should use tightly framed product shots with audio brand mentions to maximize impact and ensure the brand is established immediately. High-quality, close-up visuals help the product stand out on smaller screens, while mentioning the brand name in the audio ensures that viewers associate the identity with the product even if they are momentarily distracted. This strategy aligns with the "Branding" and "Attention" pillars of Google's ABCDs, which emphasize that branding should be early, frequent, and multi-sensory to drive effective recall and differentiate a new company in a competitive market.