How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?

Daily

Bi-weekly

Quarterly

Monthly


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?


Explanation: The correct answer is **'Bi-weekly.'** In a Discovery campaign, which aims to find new customers across Google's vast network, regularly updating and optimizing assets is crucial for maintaining performance and relevance. By reviewing the asset report every two weeks, marketers can stay proactive in identifying underperforming assets and replacing them with new, more engaging ones. This frequent assessment allows for timely adjustments to creative elements such as images, headlines, and descriptions, ensuring that the campaign remains fresh and resonates with the target audience. Waiting too long between assessments, such as on a quarterly or monthly basis, can result in missed opportunities to optimize performance and reach campaign goals. Therefore, a bi-weekly cadence strikes a balance between staying responsive to performance trends and minimizing the risk of ad fatigue, ultimately maximizing the effectiveness of the Discovery campaign.

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