You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

To optimize your display campaigns effectively, you should remove and replace low-performing assets to ensure your budget is allocated toward the creative combinations that drive the most engagement and conversions. This targeted approach follows the principle of data-driven optimization, where you use the asset report to identify underperforming headlines, descriptions, or images and substitute them with fresh variations while keeping high-performing elements intact. By refining the asset pool rather than pausing the campaign or replacing everything at once, you maintain the stability of the machine learning model while continuously improving the overall quality and relevance of the ads served to your audience.