You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

Include a generic call-to-action (CTA).

Provide multiple options for how viewers can take action.

Include a specific call-to-action (CTA).

Keep audio to a minimum so viewers focus on the call-to-action (CTA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?


Explanation: In marketing for an online retailer aiming to boost website sales, including a specific call-to-action (CTA) in the video ad is the most effective technique. By providing a clear and specific instruction to the viewers, such as 'Shop Now,' 'Buy Now,' or 'Discover More,' the audience is directed towards taking a desired action immediately after watching the ad. This direct approach not only simplifies the decision-making process for potential customers but also increases the likelihood of conversions as it prompts them to act promptly. Unlike a generic CTA or providing multiple options, a specific CTA leaves little room for ambiguity, guiding viewers precisely towards the desired action, which, in this case, is making a purchase on the retailer's website. Additionally, a specific CTA enhances the overall effectiveness of the video ad by focusing the audience's attention on the desired outcome, thereby maximizing the ad's impact in driving website sales. Hence, incorporating a specific call-to-action aligns with the retailer's objective of increasing website sales by providing a clear pathway for viewers to engage with the brand and make a purchase.

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