You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

Include a generic call-to-action (CTA).

Provide multiple options for how viewers can take action.

Include a specific call-to-action (CTA).

Keep audio to a minimum so viewers focus on the call-to-action (CTA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?


Explanation: In marketing for an online retailer aiming to boost website sales, including a specific call-to-action (CTA) in the video ad is the most effective technique. By providing a clear and specific instruction to the viewers, such as 'Shop Now,' 'Buy Now,' or 'Discover More,' the audience is directed towards taking a desired action immediately after watching the ad. This direct approach not only simplifies the decision-making process for potential customers but also increases the likelihood of conversions as it prompts them to act promptly. Unlike a generic CTA or providing multiple options, a specific CTA leaves little room for ambiguity, guiding viewers precisely towards the desired action, which, in this case, is making a purchase on the retailer's website. Additionally, a specific CTA enhances the overall effectiveness of the video ad by focusing the audience's attention on the desired outcome, thereby maximizing the ad's impact in driving website sales. Hence, incorporating a specific call-to-action aligns with the retailer's objective of increasing website sales by providing a clear pathway for viewers to engage with the brand and make a purchase.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides