If you're editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

Emphasize people in order to get potential customers to notice your brand or product.

Focus on the product and let people take a secondary role.

Let multiple people be the focus so viewers stay engaged.

Focus on people so that you humanize the story.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?


Explanation: When editing a video ad with the aim of driving consideration, it's essential to prioritize the product's showcase over the actor to maximize effectiveness, as indicated by the correct answer. While it's crucial to have engaging elements in the ad, such as people, focusing primarily on the product ensures that viewers understand the offering and its benefits clearly. By giving prominence to the product, viewers can better comprehend its features, functionality, and value proposition, which are pivotal in driving consideration and eventual conversion. Placing the product front and center allows potential customers to visualize themselves using it and envision how it could enhance their lives. While incorporating people can add relatability and emotion to the ad, they should complement the product rather than overshadow it. Thus, by emphasizing the product and letting people play a secondary role, marketers can effectively capture viewers' attention, convey the product's value proposition, and drive consideration, ultimately leading to increased engagement and conversion rates.
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