If you're editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

For video ads aiming to drive consideration, focusing on the product is crucial because it directly showcases what you're offering and its benefits, allowing potential customers to evaluate it. While people can add context, the product itself needs to be the star to build interest and understanding. Letting multiple people be the focus or emphasizing people over the product can dilute the message and make it harder for viewers to grasp what is being advertised and why they should consider it. Humanizing the story is valuable for brand building or awareness, but for consideration, the product's features and value proposition must be clearly communicated.