When making a video ad with an awareness objective, which tactic should you use?

Make people core to the story and be different, yet simple.

Let the product shine, and be different, yet simple.

Make people core to the story and keep branding subtle.

Let the product shine and put the brand front and center.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When making a video ad with an awareness objective, which tactic should you use?


Explanation: The correct answer, 'Make people core to the story and be different, yet simple,' is the most appropriate tactic when creating a video ad with an awareness objective. By placing people at the center of the narrative, the ad can establish an emotional connection with the audience, making the content more relatable and engaging. Incorporating storytelling elements that resonate with viewers' experiences or aspirations can capture their attention and encourage them to empathize with the characters depicted in the ad. Additionally, being different yet simple ensures that the ad stands out from the vast amount of content competing for viewers' attention while maintaining clarity and coherence in the message delivery. This approach allows the ad to convey its intended message effectively without overwhelming the audience with complex visuals or narratives. Overall, focusing on people and adopting a distinctive yet straightforward approach in storytelling can help maximize the impact of the video ad in raising awareness and capturing the audience's interest.

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