Which of these are two key benefits of using the Insights page? (Choose two.)

The Insights page in Google Ads provides valuable data to optimize campaign performance. It helps advertisers discover and apply consumer insights, such as identifying rising search trends and understanding new converting audiences, which allows for more targeted and effective ad strategies. Additionally, the Insights page is crucial for discovering and diagnosing performance issues, enabling advertisers to quickly identify problems and make necessary adjustments to run campaigns more successfully. Understanding competitors' weekly spend is not a feature of the Insights page, and while it can improve Search campaigns, the option "Improving Search campaigns through the application of new consumer insights" is too narrow; the Insights page benefits all campaign types, not just Search.