You own a small furniture company and have been driving online sales with video campaigns, but you'd like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?

To drive more online sales in a video campaign, you should use more close-ups of your furniture to make the product the primary focus of the ad, as this visual technique helps potential customers clearly see the details and quality of the items being sold. Rather than overwhelming viewers with multiple messages or call-to-action options, narrowing the visual scope to high-impact product shots helps maintain viewer attention and reinforces the specific value proposition of the furniture. This creative optimization aligns with Google's best practices for performance-focused video, which emphasize clear product visibility and branding to reduce friction in the customer's journey toward making an online purchase.