You're looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

Leverage key differentiators such as competitive claims and endorsements.

Convey multiple messages to resonate with the masses.

Brand often, especially in the last five seconds.

Set the context and include a clear call-to-action.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?


Explanation: In a video ad with an awareness objective, the primary goal is to make the brand stand out and connect with viewers effectively. The selected answer, **Leverage key differentiators such as competitive claims and endorsements**, is the correct approach to achieve this goal. By highlighting unique selling points, competitive advantages, and endorsements from satisfied customers or influential figures, the ad can distinguish the brand from competitors and capture the audience's attention. This strategy helps create a memorable impression of the brand in viewers' minds, fostering brand recognition and affinity. By leveraging key differentiators, the ad can effectively communicate the brand's value proposition, which is essential for building awareness and making a lasting impact on potential customers.

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