You work for an agency managing app campaigns for a client. They've achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

To maintain performance while refreshing your creative, you should replace assets that have a low performance label in the asset report because this data-driven approach allows you to swap out only the underperforming elements without disrupting the overall stability of the campaign. By using the asset report to identify "Low" performing creatives and replacing them with new variations that mimic the characteristics of your "Best" or "Good" assets, you ensure a continuous cycle of optimization that prevents creative fatigue while keeping your conversion rates steady.