You work for an agency managing app campaigns for a client. They've achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results

Replace assets that have a low performance label in the asset report.

Replace all the assets at once so they can be distributed evenly.

Remove the assets and add new ones that follow best practices even more closely.

Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results


Explanation: The selected answer, **Replace assets that have a low performance label in the asset report**, is the correct approach for keeping creative fresh while maintaining strong performance in app campaigns. By regularly reviewing the asset report and identifying low-performing assets, the agency can strategically replace them with new ones to prevent ad fatigue and maintain user engagement. This approach ensures that the campaign remains dynamic and relevant to the target audience while minimizing the risk of a significant fluctuation in results. Additionally, replacing underperforming assets with new ones that align with best practices allows the campaign to adapt to changing market trends and user preferences, ultimately optimizing performance and maximizing return on investment for the client.

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