You're selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
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Correct answer: An image of someone sitting on your best-selling couch.
Why this is the answer
In the context of Discovery campaigns, the most effective imagery includes an image of someone sitting on your best-selling couch because Google’s creative guidance emphasizes the importance of human-centric, "lifestyle" photography that depicts a product in a real-world, relatable context. While a simple product shot or a living room scene provides information, showing a person interacting with the furniture builds a stronger emotional connection and helps potential customers visualize themselves using the product, which is a key driver for engagement on visually immersive surfaces like the Discover feed and YouTube.
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