If you're creating your first video ad in hopes of driving consideration for your brand's offering, how should you hero the product in the ad?

Brand often, especially in the first five seconds.

Brand often, especially in the last five seconds.

Brand only at the beginning of the ad.

Brand only at the beginning and end of the ad.

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re creating your first video ad in hopes of driving consideration for your brand’s offering, how should you hero the product in the ad?

Explanation: The correct answer is **Brand often, especially in the last five seconds** because emphasizing the brand towards the end of the video ad reinforces brand recall when viewers are most likely to remember what they’ve seen. By highlighting the brand at this crucial moment, you capitalize on the lingering impression created throughout the ad, effectively cementing the brand's identity and message in the audience's mind as they consider their options. This strategy is particularly effective for driving consideration, as it reminds viewers of the brand right before they decide on their next steps.

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