If you're creating your first video ad in hopes of driving consideration for your brand's offering, how should you hero the product in the ad?

For a video ad aiming to drive consideration, featuring the brand only at the beginning and end is effective. This approach allows the majority of the ad to focus on demonstrating the product's value, benefits, and how it solves a problem for the viewer, which is crucial for building consideration. Placing the brand at the start establishes who is speaking, and at the end reinforces recall and provides a clear call to action or brand association. Featuring the brand often throughout the ad can be distracting and detract from the product's message, potentially overwhelming the viewer. Similarly, only showing the brand at the beginning might lead to viewers forgetting the brand by the end, while only at the end might miss the opportunity to establish initial credibility.