Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

For app campaigns, especially with a first video asset, prioritize showing the product experience quickly and clearly. Tightly framed shots focusing on app use and benefits immediately demonstrate value and functionality to potential users. This direct approach is crucial for capturing attention and conveying the app's core purpose efficiently. Emotional appeal, while valuable, can be less effective than direct product demonstration for initial engagement. Establishing a problem with an actor can take too long and delay showing the app's solution. Making the brand known with zoomed-out shots might not effectively showcase the app's interface or features, which is critical for driving installs.