You're creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?

Convey multiple messages to resonate with the masses.

Introduce the product or problem, then folllow up with a relevant call-to-action.

Humanize the ad with customer testimonials.

Provide multiple options for how viewers can take action.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?


Explanation: The correct answer is **Introduce the product or problem, then follow up with a relevant call-to-action** because this approach effectively guides the viewer through the narrative of the ad, helping them understand the service being offered and the problem it solves. By first presenting the product or highlighting a common issue, you create context and relevance, which primes the audience for the call-to-action. Following up with a clear and relevant call-to-action ensures that viewers know exactly what steps to take next, increasing the likelihood of generating leads for the auto body service by making the message straightforward and compelling.
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